This just really upsets me in so many ways. I also particularily despise the use of California as a backdrop to this ill-concieved, insidious and snivelling whingeing. There is no place, least of all California, for this sanctimonious and ignorant hate mongering.
Let me also add, as commercial visual communicator, I am aware of the etiological ramifications and responsibility of my work, the products I choose to promote through that exchange, and at times upon consideration I have felt conflicted with the messages they purport as being responsible for promoting socially scripted belief systems that aren't necessarily the greatest. This is something I have been grappling with quite a bit of late.
This commercial however, strikes me as so vulgar, poisonous, and a shameful use of the tools and manner of communication in which my peers and colleagues work in earnest to elevate an expressive form, to challenge, inform, and at times provide inspiration. This commercial is none of those things. I'll stop there.
Please, please everyone vote NO ON PROP 8.